All posts by marketing

For almost two decades, the China plus one strategy was seen as a smart hedge. Companies kept their main production base in China, then added a secondary country somewhere in Asia as a safety valve. It was a backup plan, not a complete redesign. By 2026, that mindset is no longer enough. Global sourcing is …

The European Union Deforestation Regulation (EUDR) is reshaping global trade. For importers and sourcing professionals, understanding its impact is no longer optional, it’s essential. Vietnam, one of the EU’s major suppliers of coffee, wood products, and rubber, is now under the spotlight. In this article, we break down the ten most important things you should …

For many ambitious entrepreneurs running businesses on islands, from the Pacific to the Indian Ocean, the idea of sourcing directly from Vietnam’s manufacturing hubs is incredibly appealing. It promises better margins, access to unique products, and the ability to stand out from local competitors. Yet, that opportunity often comes with hesitation. The process seems complex, …

A few weeks ago, Élise Lucet’s team visited MoveToAsia as part of the filming of her famous show Envoyé Spécial. The documentary focuses on “fast décor” and the production of affordable decorative items in Vietnam. The program is air live on 02/10/2025 at 21:10 and will be available for replay on FranceTV.fr after the broadcast. …

Central Vietnam is quickly becoming a rising star in the world of Vietnam manufacturing. With strong infrastructure, growing tech ecosystems, and lower labor costs compared to China, this region is attracting global attention. In a recent Vietnam factory tour, our team visited four diverse facilities: furniture, electronics, garments, and automotive components. From materials sourcing to …

The US tariffs 2025 update has reshaped the trade landscape for Asian exporters. Vietnam, like its ASEAN neighbors, now faces reciprocal tariff measures as part of the US’s new trade strategy. At first glance, higher duties might appear to weaken competitiveness, but a deeper look reveals that Vietnam exports remain resilient. Compared to other ASEAN …

For hardware startups and small to medium-sized enterprises (SMEs), bringing an electronic product from prototype to production is no small feat. Managing component sourcing, PCB assembly (a core part of hardware development), testing, logistics, and quality control—all with limited resources—can overwhelm even the most seasoned teams. Vietnam, long known for its cost-effective manufacturing capabilities, is …

Vietnam stands out as one of the most attractive destinations for affordable furniture manufacturing. The country offers a rare combination of low cost, skilled labor, access to local materials, and increasing investment in automation. These advantages make Vietnam a go-to option for buyers looking for furniture that is cheap but still meets international quality and …

Vietnam has become one of the most promising destinations for OEM manufacturing, especially in industries like furniture, textiles, electronics, and metal fabrication. With strong industrial growth, rising labor productivity, and cost-competitive production, Vietnam offers global businesses a strategic base for OEM production. In this article, we’ll break down the essentials of OEM manufacturing in Vietnam …