About Us

“The expertise you need. The local presence you can trust. The execution capability to move forward.”
Guillaume Rondan
Founder & CEO, MoveToAsia

Company Overview

MoveToAsia was founded to support SMEs, business owners and international companies looking to source, enter and grow across Asia, with a strong focus on Vietnam and Southeast Asia.

We help our clients move from market interest to practical execution. Whether the objective is to find reliable suppliers, develop products, manage production, enter a new market or build local business relationships, our role is to provide hands-on support on the ground.

With a Vietnam-based team, European management standards and a trusted network of sourcing analysts, technical experts and local partners, MoveToAsia acts as a practical bridge between international expectations and local business realities.

Our approach is built on transparency, reliability and execution. We do not simply introduce contacts. We help clients identify the right opportunities, qualify the right partners and move forward with clear, practical next steps.

Our Journey

  • 2017

    Starting with a clear mission

    MoveToAsia was created to help foreign entrepreneurs and companies better understand how to do business in Asia, starting with practical support for Vietnam.

  • 2019

    Developing sourcing and local business support

    As demand increased, we expanded our services to include supplier search, factory visits, local coordination and business development support for international clients.

  • 2021

    Building a stronger sourcing network

    We strengthened our supplier database and local network across Vietnam, covering key manufacturing sectors such as furniture, apparel, packaging, consumer goods, metalwork and industrial products.

  • 2023

    Supporting more complex projects

    MoveToAsia started supporting more advanced sourcing and manufacturing projects, including product development, factory audits, quality control and production follow-up.

  • 2025

    Expanding toward Southeast Asia

    With Vietnam as our main base, we developed a broader Southeast Asia perspective to support clients looking at regional sourcing, China+1 strategies and market entry opportunities.

  • Today

    A local execution partner for international companies

    MoveToAsia supports companies across sourcing, manufacturing, market entry and business development, helping them operate with more confidence in Vietnam and Southeast Asia.

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Our Core Values

Transparency

We work with a clear service model, agreed fees and no hidden supplier commissions. Our role is to represent our clients’ interests and provide honest, practical recommendations.

International standards

With European management and a Vietnam-based team, we combine international business expectations with practical local execution.

Reliability

We qualify suppliers, partners and local opportunities carefully before recommending them. We focus on reducing risk, improving communication and helping clients move forward with confidence.

Local knowledge

Our team understands Vietnam’s supplier base, business culture and operational realities. This allows us to identify realistic opportunities and avoid unsuitable options.

Hands-on execution

We are not only advisors. We support projects directly through supplier outreach, factory visits, local meetings, production follow-up, quality control and business coordination.

Long-term partnerships

We aim to support clients beyond a single project, helping them build stronger supplier relationships, local networks and regional business strategies over time.

Our Mission

Our mission is to help international companies source, enter and grow in Vietnam and Southeast Asia with more clarity, confidence and control.

We support clients at each stage of their journey: understanding the market, identifying the right suppliers or partners, qualifying opportunities, coordinating local communication and following up on execution.

  • For sourcing, outsourced manufacturing and supply chain development projects, this means helping buyers find reliable manufacturers, compare suppliers, manage sampling, organize audits and follow production.
  • For market entry projects, this means helping companies map the local ecosystem, identify distributors, customers or strategic partners, organize meetings and build a practical route to market.

In both cases, our objective remains the same: turning business opportunities in Asia into concrete, manageable and realistic next steps.

Our Experience

Sourcing & Manufacturing in Vietnam 87%
Supply Chain Development in South East Asia 75%
Market Entry & Business Development 63%

Our Clients

MoveToAsia works with companies and project owners at different stages of their development, from first sourcing initiatives to more structured regional expansion projects.

We are especially well positioned to support businesses that need practical, hands-on execution in Vietnam and Southeast Asia, without necessarily having their own local team on the ground.

60%

of SMEs (small to mid-sized)

25%

of Start-ups

15%

of Large SMEs

Our Leadership Team

Our leadership brings together strategic vision, local market understanding and practical execution, helping clients move from business opportunities to concrete results on the ground.

  • Guillaume Rondan

    Founder & CEO

    Guillaume Rondan is the founder and CEO of MoveToAsia. Over the past decade, he has helped entrepreneurs,...

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  • Ashley Le

    Chief Operating Officer

    Ashley Le serves as Chief Operating Officer (COO) at MoveToAsia, where she oversees day-to-day operations,...

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